“We were £750k down on forecast, stumped as to where we were going wrong, being told we were too expensive – and about to drop our prices. The light bulb moment for us was that it was about convenience and location not necessarily price. On the back of their support we recovered our profitability in the first year, and have now grown to £5m profit (from £1.5m) in 2 years”
Josh Hull, Programme Manager, Operations, British Red Cross
“We are delighted that RCT were able to grow consistently for a 5 year period on the back of this work – particularly as this profit is then used to fund the relief side of the charity”
Nick Edwards, MD, White Space Strategy