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Hiscox, supported by White Space

We helped Hiscox plan for growth in the German market based on strategic analysis of their internal data

Questions answered:

  • What is the potential opportunity for us in Germany?
  • What’s our current market share and growth potential?
  • What sectors and company size types should we focus on?
  • How can we analyse our customer data to identify growth opportunities?



  • Germany is now Hiscox Europe’s largest business in terms of premium
  • Plans to extend regional footprint during 2019, with new offices in Stuttgart and Berlin


  • Service: Market Strategy
  • Sector: Financial Services

“White Space have enabled us to improve our target segment strategy and thereby grow our business significantly”

Thomas Heindl, Head of Marketing, Direct, Europe, Hiscox

“Germany’s always a fascinating market to work in, consisting of significant regional differences and a huge geographical extent. Hiscox have a really strong offering and a fantastic team. We really enjoyed helping lay the foundations for their growth”

John Bee, MD, White Space Strategy