Approach:
Framework Construction
White Space built a framework of key questions to answer, and delegated responsibility for questions across WS and Shelter
Desktop Research
White Space conducted research into Shelter’s key question areas, looking into propositions and ecommerce trends
Interactive Workshop
A 2-hour workshop was held to evaluate the attractiveness of potential ecommerce propositions, based on 5 key areas: proposition, target market, marketing, investment and capabilities, and overall level of opportunity
Final Recommendations
WS combined workshop findings and presented recommendations for developing the best proposition in the short and long term