White Space have been helping Panasonic Business identify areas of opportunity within the public sector.

Following on from our work establishing their Fieldforce Solutions division, White Space helped Panasonic Business develop their growth strategy within the public sector by identifying key opportunities. Key questions answered include:

• Where are the best opportunities for our products in this market?
• What are the existing products we are competing against?
• What procurement routes are common, and which can we compete best in?
• How should we approach potential equipment buyers?
• What trends are changing the equipment being bought?

Results:

• Panasonic Business have a clearer vision of the market landscape in this area of the public sector
• Certain segments are being prioritised, and products and services refined to accurately meet current needs of buyers