Background

Our client, a leader in the roadside assistance market, sought to identify strategies for maintaining competitive advantage in roadside assistance.

Facing emerging trends like electric vehicles and connected cars, our client sought to understand how to retain competitive currently and in future.

Key questions focused on the competitive landscape, actions of major competitors, and the threat from new market entrants. The aim was to identify strategic actions to retain their competitive advantage in a rapidly evolving industry.

Approach

We conducted over 60 interviews across a broad range of market stakeholders, including potential customers and industry partners, to gather extensive insights on market propositions.

Insights were thematically presented and discussed in a collaborative workshop, used to immerse stakeholders in key insights and facilitate decision-making.

We developed an understanding of possible competitive strategies, and the actions necessary for our client to retain a competitive edge.

Outcome

We provided strategic recommendations on how to differentiate their proposition, how to optimise partnerships, and potential new growth markets for our client to target.

These insights enabled our client to adapt to market changes, improve competitive positioning, and provided an array of sustainable growth opportunities that could be pursued.