Background

Our client developed technology to assist with marine litter detection. They had developed a novel solution providing high-resolution, large-scale time series data on sources and hotspots of ocean plastic debris. They sought to map out the market for ocean plastic detection and cleanup activities, aiming to identify short-term win opportunities for their technology.

Our client wanted to understand the competitive landscape and alternative products. They also wanted to understand the potential customer base and gauge the level of interest in their solution.

Approach

We conducted interviews with prospective users globally and carried out extensive desktop research, analysing over 80 online resources, to gain a comprehensive understanding of the market potential for the proposition.

We focused on identifying end-market opportunities and developing insights into the types of organisations involved, their current operational technologies, and their perceptions of new solutions.

This allowed us to capture detailed information on the market dynamics and stakeholder expectations.

Outcome

The project delivered insights and recommendations of the key customer segments and potential regulatory influences impacting uptake.

These findings enabled our client to refine their market approach, target the most promising segments effectively, and align their offerings with upcoming legislative changes to maximise their market presence.