Go to top
Automotive Marketplace Customer Feedback

B2B Customer Feedback for Automotive Marketplace

Background: Understanding Dealer Perceptions to Drive Competitive Advantage

Our client, a prominent automotive marketplace, recognised the need to update their understanding of dealer perceptions and unmet needs—last assessed in 2019. With the automotive industry evolving rapidly, staying dealer-friendly and uncovering new value-add opportunities became critical to maintaining their market leadership.

The key question was:

“How can we better understand and address the evolving needs of automotive dealerships to strengthen relationships and refine our service proposition?”

Market analysis report highlighting dealer perceptions and unmet needs in the automotive sector

Service: Market Analysis & Proposition Testing
Sector: Automotive

Approach: In-Depth B2B Customer Feedback and Proposition Testing

To answer this, we conducted 26 in-depth interviews with a diverse range of dealership groups—spanning small, medium, and large businesses, and including both current customers and prospects. We engaged decision-makers such as Heads of Business Transformation, Sales Managers, and Marketing Directors to capture a comprehensive view of dealer priorities, challenges, and perceptions.

Our approach provided robust insights into:

  • Dealer priorities and pain points in the current market landscape
  • Perceptions of our client’s service offering versus competitors
  • Unmet needs and opportunities for value creation
  • Dealer feedback on a new proposition designed to address specific pain points

Outcome: Actionable Insights to Strengthen B2B Customer Relationships

Based on our findings, we delivered clear recommendations to help our client refine their service offering, improve dealer satisfaction, and position themselves for continued growth.

Why Choose Us for Automotive B2B Customer Feedback?

Our proven methodologies for B2B customer feedback and proposition testing ensure clients receive bespoke support that delivers actionable insights tailored to their business challenges.

Andrew Downs

Get in touch with Andy to see how White Space strategy can support you refine propositions within automotive markets.




    Related Work

    European market analysis for motorbike dealership.
    Motorbike Dealership Market Entry Support
    Exploring European market entry approaches
    Read more
    Ice Cream Trial in Pubs
    Impulse Ice Cream Trial for Global FMCG Company
    Trialling an ice cream proposition in a new operator segment
    Read more