Approach: In-Depth B2B Customer Feedback and Proposition Testing
To answer this, we conducted 26 in-depth interviews with a diverse range of dealership groups—spanning small, medium, and large businesses, and including both current customers and prospects. We engaged decision-makers such as Heads of Business Transformation, Sales Managers, and Marketing Directors to capture a comprehensive view of dealer priorities, challenges, and perceptions.
Our approach provided robust insights into:
- Dealer priorities and pain points in the current market landscape
- Perceptions of our client’s service offering versus competitors
- Unmet needs and opportunities for value creation
- Dealer feedback on a new proposition designed to address specific pain points
Outcome: Actionable Insights to Strengthen B2B Customer Relationships
Based on our findings, we delivered clear recommendations to help our client refine their service offering, improve dealer satisfaction, and position themselves for continued growth.
Why Choose Us for Automotive B2B Customer Feedback?
Our proven methodologies for B2B customer feedback and proposition testing ensure clients receive bespoke support that delivers actionable insights tailored to their business challenges.