Background

A leading global health insurer sought to understand the future landscape of health tech to stay competitive. They had already developed a significant tech-enabled offering but wanted to understand current market dynamics and potential areas for further expansion.

This project aimed to identify promising technological developments, assess how healthcare provision could evolve, and understand who is investing in emerging trends. Our client was particularly interested in innovations that could offer cost savings, provide access to new customer groups and improve patient care outcomes.

Approach

We conducted a comprehensive research programme involving depth interviews with internal stakeholders and external market experts alongside a desktop scan of over 150 sources.

Using a filtering process. we started by identifying all the major changes both current and anticipated, then filtered down to those most significant and relevant to our client.

We mapped out key tech-enabled companies in target areas and developed insights into innovative product areas, insurers’ strategies for integrating tech-enabled services, and the challenges and opportunities in improving tech-enabled care.

Outcome

Our report provided the client with a clear overview of leading tech-enabled healthcare players, emerging technologies to watch, and insight into how insurers are adapting business models to take advantage of the digital health boom.

This enabled our client to establish a clear platform for the further development of its in-house tech-enabled care proposition.