Background

Our client, a prominent UK tissue manufacturer was considering the acquisition of a disposable products company to expand its product portfolio.

Our client sought to understand the attractiveness of the UK wet wipes market, to evaluate the potential acquisition target. They wanted to understand the market dynamics, future trends, and major competitors to make an informed decision.

We conducted a quick turnaround analysis to assess the viability of entering the wet wipes market and determine the value of the acquisition to the client’s strategic growth objectives.

Approach

Our approach involved a comprehensive analysis of the market landscape, focusing on key categories and major players. We conducted detailed research via expert interviews, desktop research and extensive data analysis to understand the market dynamics, developing insights into consumer preferences, distribution channels, competitive positioning, and regulatory changes.

Our approach enabled us to provide a nuanced understanding of different market segments and potential opportunities for strategic expansion and actionable insights.

Outcome

We provided strategic insights into the dynamics of the wet wipes market, and the position of key competitors.

Our recommendations enabled our client to make informed decisions about market entry opportunities and prioritise actions to effectively address new industry trends.