Smart Meter Rollout Customer Insights & Strategy

Background: Overcoming Barriers to Smart Meter Adoption Among SMEs

A UK business energy solutions provider was tasked with rolling out smart & advanced meters to business customers by 2025, on an opt-in/out basis. They set a target to install 3,000 smart & advanced meters every month for their business customers in 2022 and wanted to maximise their chances for success.

To achieve this target, understanding common barriers to smart & advanced meter uptake for SMEs was crucial. Our client wanted to know when and how to engage SMEs and what to say to maximize success. This would also support their evidence around efforts to meet regulatory commitments.

Service: Market Analysis
Sector: Energy & Utilities

Approach: Survey and Interviews to Uncover SME Needs

Our approach involved both broad and deep methodologies to understand common views and the rationale behind them.

We conducted a survey of over 1,000 business decision-makers.
Followed up with interviews with key roles at SMEs, targeting industries with low uptake of smart & advanced meters.
Focused on specific business sizes and roles within those sectors.
Developed insights into the penetration, interest, and barriers related to smart & advanced meter adoption among SMEs, as well as their thoughts on incentives such as bill credits.

Outcome: Strategic Recommendations for Rollout Success

The project delivered strategic recommendations to improve smart meter adoption among SMEs through tailored communication and incentives.

These insights will enable the client to effectively address SME concerns, enhance engagement and ensure a smoother smart meter rollout.
Ultimately, this will help them to meet regulatory commitments and improve customer satisfaction in the smart meter initiative.

Why Choose Us for Strategy Optimisation?

We undertake depth primary research to uncover actionable customer insights and apply our sector experience to design customer-led strategies that are optimised for success.