Sales and Market Segmentation Strategy for Medical Devices

Approach: Segmentation Analysis and Strategic Option Development

Our work began with an analysis of our client’s existing segmentation to understand what was working and where there was space for improvement.

• We explored various segmentation options against client data to determine their suitability and potential impact on business operations.
• Internal discussions and collaborative sessions focused on a shortlist of options, presenting the theory behind different segmentation approaches and the pros and cons of each for our client.

Outcome: Clear Segmentation Options for Targeted Growth

The project concluded with a set of options around segmentation strategies which would enable our client to target new market segments effectively.

• This insight meant our client was better able to identify the optimal segmentation approach for them.
• Their team could move forward with confidence, knowing they had considered all viable options.

Why Choose Us for Customer Segmentation?

We take a partnership approach—investing time to truly understand your business, applying adaptable segmentation frameworks, and drawing on deep experience to deliver solutions that fit your unique needs.