Background

Our client, a leading packaging firm, had built a substantial business around providing printed patient information leaflets to pharmaceutical companies for inclusion in OTC and prescription medication.

Observations of a digital shift in related sectors, such as medical devices and clinical medicines, raised concerns about the future for printed materials.

Our client aimed to understand the potential tipping point for this transition to digital formats and strategically adapt its business model to upcoming market evolutions, maintaining its competitive edge.

Approach

Our approach involved conducting in-depth interviews with industry experts backed up by extensive desk research.

Interviewees included patient advocacy groups, academics, innovators, regulators and regulation & compliance roles at pharmaceutical companies.

This comprehensive methodology allowed us to explore the current market landscape in depth and develop insights into the key triggers and timelines for the shift from printed to digital patient information.

We dug into the regulatory, technological, and market dynamics that could influence a future transition.

Outcome

The project delivered actionable recommendations based on likely timelines for change, equipping our client to effectively navigate future market transitions.

This preparation ensures our client remains compliant and competitive as industry standards evolve, and can develop new offerings fit for the future market state.