Preparing for the Digital Shift in Patient Information Leaflets

Approach: Expert Interviews and Future Scenario Analysis

Our approach involved:

• Conducting in-depth interviews with industry experts, including patient advocacy groups, academics, innovators, regulators, and compliance professionals at pharmaceutical companies.
• Backing up qualitative insights with extensive desk research.
• Exploring regulatory, technological, and market dynamics to identify key triggers and timelines for the shift from printed to digital patient information.

Outcome: Actionable Scenario Planning

The project delivered:

• Actionable recommendations based on likely timelines for change.
• Insights that equip our client to navigate future market transitions, remain compliant, and develop new offerings for the evolving market.

Why Choose Us for Scenario Planning?

We combine proven scenario planning frameworks and deep market insight to outline and support you to prepare for varied future scenarios. Our approach helps you anticipate industry shifts, assess risks and opportunities, and build robust strategies for an uncertain future.