Customer Needs Analysis in Travel and Financial Services

Approach: Expert Interviews and Market Dynamics Analysis

We:

• Conducted in-depth interviews with industry experts in banking, payments, and lounge operations, as well as former competitor staff.
• Focused on shifting dynamics in financial services and travel, with an emphasis on partnership and competitor strategies.
• Developed insights into market disintermediation and the changing landscape of customer rewards and loyalty programmes.

Outcome: Strategic Insights for Market Positioning and Customer Engagement

Our analysis:

• Highlighted immediate threats across channels and competitors, enabling swift action to prevent market erosion.
• Identified long-term risks and opportunities, supporting the evolution of the client’s offer and future-proofing their business.

Why Choose Us for Customer Needs Analysis?

We combine deep sector knowledge with direct engagement of your customers and partners, ensuring our insights reflect real-world market shifts. Our practical, partnership-led approach helps you adapt your strategy to evolving expectations and stay ahead of disruptive trends.